Harness the Power of the Internet

The average adult spends up to 3 hours a day
more on the Internet than they spend watching
television. About 70% of the U.S. population
regularly use the Internet. Over 1 billion
people in the world are online. And, this is a
vast chunk of your market! These are your
customers! But only if you have a website
that draws them in.
Unfortunately, not everyone understands
the power of the Internet. In fact, an Arthur
Anderson study (Survey of Small and Mid-
Sized Businesses: Trends for 2000) showed
that 16% of small business owners viewed
the Internet as a threat. I sincerely hope that
8 years later, that number has decreased to
zero percent. The Internet is not a hindrance
or a threat to small businesses. In actuality,
not using the Internet, or not maximizing your
web presence can have devastating consequences.
It’s as if some unspoken fear of the Internet keeps small businesses from capitalizing on Internet
possibilities. They have a website because they were told to get one. But, they don’t truly understand
that their web presence might mean the difference between a small market, and an enormous
market.