Is Doubling Your Sales the Best Goal to Achieve?

I’ve had a lot of people come to me and say, “Clate, the information you’re providing small businesses
is priceless. But, why would you want to make “doubling your sales” the goal for small
businesses following your building blocks?
There’s three parts to that answer.
First, in all honesty, who doesn’t want to double their sales? If one dollar is good, isn’t two better?
Would it be more pleasing to grow by the same, base amount every year, or to increase
your sales exponentially?
Secondly, study the growth rates of major corporations, and a typical pattern occurs. Small
business do not evolve from “doing okay” one day, to making millions the next. It comes a piece
at a time. If a company repeatedly doubles their sales in the first few years of development,
they will be mimicking the results of large, profitable companies. I would love to see everyone
that uses the building blocks turn their small businesses into big businesses.
Finally, you’ve got to start somewhere. Doubling your sales is not only possible, it’s measurable.
Two is an easy number to measure.