Supercharge Your Website

Because you’re an entrepreneur, I’d be willing to bet you already have a website
up and running. And, that’s great. But, have you taken that website to the next
level? I speak with far too many companies that throw a couple webpages together,
put them online and call it good.
What is a random visitor supposed to do with a website like that? Most viewers will give you
about ten seconds to decide if your site is worth viewing. If you have really interesting content,
they might give you thirty seconds. If you haven’t used your space on the Internet to capture
and retain their attention, the next thing you know, the person is gone.
Now, call me old fashioned, but I believe that when I invest my own time, or pay for someone to
create something for me, it should do what I need it to do. In the case of small businesses, they
need customers. So, this chapter discusses the need to get your website working for you.
Your website should attract viewers, provide an interactive experience for them, and ultimately,
provide you with additional leads. But too many websites fail to do all three (or even just one) of
these things.