Dear internet marketer ....
Today I want to share a tips for you. But before I share, I'd like to ask you:
Have you test and measure against your business? If so, good. If not, do so immediately.
If you want to be successful in doing business, whatever, wherever, the concept of test and measurement should be one focus of your attention. If now you are willing and brave issued capital for business, good. But if you do not do test and measure, can I be sure that your business expenses out to be inefficient.
Well so, efficiently, you must test and measure your business trip. Do an experiment, record results, and measure (evaluation), how the results obtained? If you have a good, continue or switch to other points optimization of your business. If not, change and continue to correct until the result OK.
Experiment set up different ad title different, calculate the proceeds obtained from the results how the ads. If the results with the title "abc", go ahead. If bad results with the title "abc", change it to "def", and so on until the match.
Conduct experiments on a variety of advertisements of different ad networks. Each network has a market, the scope and characteristics of each. If you feel that now is less good, try to switch to competing ad networks, who knows more suitable.
Examples:
- Try to put the lead form (opt-in form) you are at the beginning of the page, calculate what percentage of leads that you can be in a day? 10%?
- Now let's put an opt-in form you're in the middle of the page, at the end of the yard, flying along the page. Which is the greatest presentasenya? Discover and use it as a main weapon.
- Try to change your sales letter headline, see what the effect on conversion. Getting down or getting high? Was from 1% to 2%? Or even become smaller (down) conversion?
- If you come down, revert to the original, or another modification. If you ride, go ahead. 5-10 do with a different headline, and select one of the best results.
- Try to know where the source of your traffic? Where'd you get visitors? Fix the source of traffic is not good, optimize resources existing traffic.
- Perform test and measure whether your affiliate URL many clicks? Is your newsletter campaigns produce large conversions?
- And so on
To facilitate the process you do this test and measure, you can use various tools to test and measure in the internet, there are many free programs that you can use. These tools usually called statistical tools / analytics.
Some examples of analytical tools that you can use (and also I use) such as:
- Histats.com to check your site traffic data
- Snipurl.com to check the number of clicks on your URL
- Feedburner.com to check statistics Feeds from site / blog
- And many more tools to test and measure the other.
With the test and measure, you maintain the efficiency and effectiveness of your business. That way you can maintain and even increase your business profits.
For example: do test headline increasing conversion rates.
Change, then measure the results. Is conversion to go up or down?
If down, change again until the match. If you ride, congratulations!
Imagine what if you can increase your sales letter conversion from 1% to 2%? That means your profit doubled to twice!
So what if the results of the test and measure you can generate a sales letter conversion even 3% 4%?
Contohnya : lakukan test perubahan judul halaman dan efeknya pada ranking situs Anda di Google search?
Change, then measure the results. Mmembuat ranking your site up or down?
If down, change again until the match. If you ride, congratulations!
Imagine, how many hundred or few thousand more traffic free visitors you can get from a Google search just by replacing (and measure) simple changes that you make.
Imagine all the possibilities that happened, and then think: is it possible all these things you can get without going to the test and measure?
Then think about too: if you do not do the test and measure it, how many potential benefits that you miss?
The answer must be: a lot of profit potential will be missed.
Therefore, if you now have to test and measure, do it now. If not, then you miss the benefits that can be achieved.
