SATISFACTION

Another concern of the small business owner is the simple issue of happiness. You see, the vast
majority of entrepreneurs start their own businesses to avoid working for someone else. And, to
find happiness doing something they love. But, although business owners may start their companies
with high hopes and ambition, inevitably, the business becomes the master…and the business
owner, a slave to his/her own creation. The excitement and passion they once felt for their
company gets buried under a mountain of invoices and paperwork.
Like I said before, we hear all kinds of heart-wrenching stories when small businesses turn to InfusionSoft
for help. Many small business owners are in search of that one, last, miracle-solution
before they give up altogether. Even then, they’re often so overwhelmed they don’t really have
a desire to make their companies work. It’s simply a matter of going through the motions before accepting what they’re already anticipating. It’s as if they are saying to themselves, “Well, I
should have known better than to try.”